Munchkin, Inc.
"Creating the Building Blocks for Happy and Healthy Babies and Pets"

Founded in 1991 with a passion for parenting, Munchkin, Inc. is a market-leading designer, developer, manufacturer and distributor of baby care products. The magic behind Munchkin is the company's keen ability to transform ordinary products into extraordinary ones using a unique combination of design, innovation, and concern for safety. In twelve short years, Munchkin has set the benchmark in a number of critical baby care product categories including infant feeding utensils, bottle cleaning supplies, teething and bath safety. In 2003, Munchkin was chosen as Nickelodeon's long-term partner to develop licensed products in the infant category. In recognition of the company's success, Munchkin has won 29 industry awards and has been granted 52 United States Patents.

In 2002, Munchkin launched its newest venture -- Bamboo, a pet care division that applies the same combination of innovation and design originality to pet products as that which propelled Munchkin to market leadership in the baby care arena. Bamboo understands that consumers want a single, trustworthy source that can address all their pet care needs no matter what species, size or age of pet in their family. Munchkin tapped the international branding/design firm, Landor Associates, to help develop the Bamboo brand and packaging architecture. The Bamboo line of pet products will begin shipping in April 2004 and will include over 26 new products.

Munchkin delights parents with high quality, affordable products that can be found at mass market, grocery, drug and specialty retailers. Now a multimillion-dollar private enterprise with products that reach over 200,000 customers each week, Munchkin is a privately held company headquartered in a 136,000 square foot office and distribution facility in North Hills, California.

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